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Kessler Industries · case study
Sales enablement workflow for a B2B manufacturer
Kessler's sales team spent days assembling proposals. We built an internal AI workflow that ingests product specs and generates fully branded, customer-specific decks on demand.
b2bindustrialAI Workflow AutomationAI Sales Agent
b2b◐
KI
Kessler Industries
Proposal time
−86%
Win rate
+22%
Decks/month
5×
Challenge
Quotes were taking 3–5 days to assemble. Each sales engineer hand-built decks from inconsistent templates, often missing recent product updates.
Solution
A retrieval-backed workflow connected to the live product database. Sales pick a customer profile, the workflow drafts a deck — ready for a 10-minute polish.
Highlights
- From 4 days to 40 minutes
- One canonical deck system
- Live spec sync — no stale data
What was done
01
Mapped existing proposal anatomy and pain points
02
Built an AI workflow with spec retrieval and template injection
03
Designed a single editable deck system
04
Trained the team across two on-site workshops
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b2b◐
KI
Kessler Industries
b2b◐
KI
Kessler Industries
b2b◐
KI
Kessler Industries
b2b◐
KI
Kessler Industries