All work
Lumen Atelier · case study
Editorial e-commerce relaunch
A full relaunch of Lumen Atelier's e-commerce — editorial design and AI lookbook imagery built for organic discovery.
fashionecommerceSmart Website BuilderAI Content Engine
fashion◐
LA
Lumen Atelier
Organic traffic
+184%
AOV
+27%
Bounce rate
−31%
Challenge
The previous site read as a template. Lumen needed a quiet, confident editorial presence — without a six-figure photoshoot budget.
Solution
We designed a typographic, image-led store and generated a season's lookbook with AI.
Highlights
- Editorial design system
- AI lookbook in 9 days
- SEO-first catalogue
What was done
01
Designed a 14-template editorial storefront
02
Generated a 40-image AI lookbook
03
Structured 120 product pages for SEO
04
Wrote a brand voice guide for product copy
fashion◐
LA
Lumen Atelier
fashion◐
LA
Lumen Atelier
fashion◐
LA
Lumen Atelier
fashion◐
LA
Lumen Atelier