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Soma Wellness · case study
Conversion-led web app for a wellness studio
An app-style booking experience that turned Soma's website into their most reliable acquisition channel.
healthlocal businessSmart App BuilderSmart Website Builder
health◐
SW
Soma Wellness
Conversion
0.8% → 4.6%
Bookings
+312%
Support tickets
−54%
Challenge
Soma's site converted at 0.8%. The booking flow was a 5-step labyrinth across two systems.
Solution
We redesigned the entire booking experience as a single, app-like flow with editorial photography generated to fit the brand's calm, modern tone.
Highlights
- Single-flow booking
- App-style design system
- Calm, modern brand voice
What was done
01
Redesigned the booking funnel end to end
02
Built a 24-screen design system
03
Generated a 30-image AI photo bank
04
Wrote a conversion-tuned content plan
health◐
SW
Soma Wellness
health◐
SW
Soma Wellness
health◐
SW
Soma Wellness
health◐
SW
Soma Wellness